EXPERIENCE MATTERS

I have worked with agencies and independent businesses. I've served government, retail, family-owned companies, national brands, pharmaceuticals, non-profits, healthcare, consumer packaged goods (CPG), and more.

 

Freelance writing, copywriting, content creation, communications strategy, and graphic design are just a few of the services I provide.

 

I meticulously research the industries I serve to ensure my writing speaks accurately and engages audiences. I've written copy for digital platforms, yet I firmly believe print is very much alive (as long as it's got great copy).

 

I love learning and welcome new, challenging projects in industries I have yet to work with. I want to learn about your industry. Reach out and let's talk.

SPECIALTIES

RESUME

Aug. 2022 – Present

Senior HR & Employee Communications Advisor | Landmark Credit Union

Brookfield, WI / Hybrid

  • Partner with Human Resources to deliver clear, transparent, and consistent communications focused on HR initiatives, projects, and milestones, with a focus on DEI and maximizing employee engagement.

  • Support internal communications needs for other assigned business groups on an as needed basis.

  • Develop and execute communication strategies in a highly cross functional environment.

  • Design comprehensive internal communications plans and strategies spanning from short-term tactics to long-term campaigns with an emphasis on maximizing employee engagement.

  • Maintain a strong understanding of organizational communication needs including structure and audience profiles to determine the appropriate channel, medium and distribution approach for communication.

  • Develop engaging content for a variety of communications channels including emails, corporate intranet, video, and print.

  • Ensure framing of messages is consistent with organization’s strategic goals.

  • Manage communications review and approval process to meet communication standards and plan deadlines.

Feb. 2022 – Aug. 2022

Senior Writer | Bracken Marketing

Remote

  • Compose copy for client content and materials in clinical health, eclinical, and digital health verticals

  • Received Hubspot Inbound Marketing Certification, Feb. 2022

 

July 2021 - January 2022

Economic Development Specialist | City of West Allis

West Allis, WI

  • Build economic development website for City of West Allis

  • Implement/manage Monday.com CRM to streamline prospect management

  • Proactive outreach to chambers of commerce, business improvement districts, and business advocacy groups to promote opportunities and education

  • Coordinate networking events for business owners and entrepreneurs

  • Prepare/manage analytics for monthly development-focused newsletter; maintain 46% open rate

  • Expand outreach to prospective businesses via email; maintain 37% open rate

  • Write, design, and oversee production of direct mail pieces to business owners

  • Represent department at economic development conferences and networking programs

 

2018 - 2021

Communications Strategist | City of West Allis

West Allis, WI

  • Continued responsibilities of Communications Specialist

  • Achieved double-digit growth in social media followers and engagements year over year

  • Expanded ghostwriting, executive communications, and writing/editing duties for It's Your City magazine

  • Maintained email open rates of above 40% per list

  • Oversee three direct reports; provide career coaching, professional development, training, and onboarding as needed

  • Provide quarterly analysis of social media and website performance metrics

  • Project manage large-scale marketing and communications projects

  • Develop communications and marketing plans for organizational initiatives

  • Increased Instagram followers by 45% over 2018, engaging key younger resident demographic

  • Key leader of organization's website redesign, increased site visits to City website by 45% over 2018

  • Contributions to website redesign resulted in 300% increase in downloads on City website as users find content with greater ease

  • Created/executed over 10 employee/resident feedback surveys to support initiatives in Strategic Plan

  • Continued serving as project manager of City rebranding and marketing efforts; 2019 marketing campaign earned over 100 million impressions 

  • Initiated City conversations with West Allis-West Milwaukee Rec. Dept. to offer additional wellness benefits to employees, such as resident-rate classes

  • Prepared first comprehensive Strategic Plan progress report document

  • Honored as Engaging Local Government Leaders (ELGL) Top 50 Local Government Influencers, 2019

 

2017 - 2018

Communications Specialist | City of West Allis

West Allis, WI

  • Prepare and publish content across social media platforms for over 20 city-owned accounts

  • Serve as lead editor/contributor to It's Your City quarterly magazine, distributed to 30,000 addresses

  • Create social media videos using Lumen5

  • Develop email marketing campaigns, copy, and graphics

  • Research and prepare comprehensive surveys for community members, stakeholders, and partners; execute surveys and provide analysis

  • Copywrite executive communications for Mayor and City Administration

  • Graphic design for print and digital content

  • Lead staff writer for community print magazine

  • Copywrite press releases, brochures, direct mail pieces, posters, radio ad scripts, and web content

  • Comprehensive communications campaign development and execution

  • Manage relationship with third-party marketing agency and oversee comprehensive rebranding process

  • Marketing, branding, social media, and communications strategy and execution

  • Recipient of Exceptional Performance Award and Employee of the Year, 2018

  • Achieved 40% follower growth across City social media networks in 2017

  • Achieved 421% increase in new site visits to westallisfarmersmarket.com

  • Compiled City’s first comprehensive website and social media audit and analytics report

  • Gained 44% follower increase on City’s Instagram account in 2018

  • Recreated West Allis Historical Society website on Wordpress platform; over 2,000 site visits in first three months of launch

  • Developed/implemented Recycling Cart Communications Plan in 2017. Recycling tonnage collected increased by 45%

  • Led redevelopment/relaunch of City newsletter from 2 color newsletter to 4 color magazine with original editorial content

  • Guest, Gov Love Podcast, "Writing in Plain English"

 

2013 - 2015

Communications Specialist | Hamacher Resource Group

Waukesha, WI

  • Lead copywriter and assistant copywriter for national and international CPG branding initiatives

  • Prepared response to RFPs and client presentations

  • Assist with creation of tradeshow materials for B2B events

  • Introduced e-marketing software and tactics to team

  • Contributed articles to industry publications including Chain Drug Review, Grocery Headquarters, Behind the Shelf Blog

  • Social media management and content creation for organization

  • Client social media strategy

 

2006 - 2013

Communications & Studio Manager | White House of Music

Waukesha, WI

  • Develop and execute internal/external communication initiatives, manage social media accounts, and coordinate events

  • Coordinate marketing functions and serve as liaison to agency partner

  • Graphic design flyers, posters, direct mail pieces

  • Copywriting internal/external communications, website content, advertisements, and radio scripts

  • Schedule music lessons, group classes, and store events; process and distribute teacher payroll

  • Assist teaching staff with professional development and HR; document HR processes and develop employee intranet; create advertisements, training materials, and website content for company.

  • Create, coordinate, and oversee educational programs and opportunities

  • Developed advanced knowledge of CMS, Mailchimp eMarketing, Surveymonkey, MS Office

  • Directly supervise team of 12 part-time staff and oversee management of 150 part-time staff.

COPYWRITING

  • Editorial & long form

  • Blogs

  • Executive communications

  • Ad copy

  • Email marketing

  • Scripts

  • Websites

  • Press releases

  • Social media

  • Ghostwriting

  • Corporate communications

  • Training & documentation

branding & 

Strategy

  • Content strategy

  • Data analysis

  • SWOTS & competitive analysis

  • Market research

  • Survey creation & execution

  • Leadership & HR

  • Culture building

  • Recruiting, retention, onboarding

  • Internal communications

  • Project management

DESIGN &

Creative

  • Graphic design

  • Social media graphics and web banners

  • Websites (Wordpress, Weebly, Wix, CivicPlus)

  • Posters, flyers, direct mail pieces

  • Presentations/Powerpoints

  • Social media video

  • Voiceovers

Certificates, Education, Honors

Honors & Awards

  • 2019 Top 50 Local Government Influencer, ELGL

  • 2019 Top 10 Blog Post, "5 Employee Perks That Don't Cost a Dime," ELGL

  • 2019 Exceptional Performance Award, City of West Allis

  • 2018 Exception Performance Award, City of West Allis

  • 2018 SCORE Corps People's Choice (Staff Pick) Employee of the Year, City of West Allis

Certificates

  • Hubspot Inbound Marketing Certification | 2022

  • Certificate in Supervision | CVMIC | Wauwatosa, WI | 2020

  • LEAN Six Sigma Green Belt Certification | Waukesha County Technical College | 2019

  • Certificate in HR Essentials | MRA | Waukesha, WI | 2016

Education

  • Bachelor of Arts in Theatre Literature and History with Professional English Minor | Carroll University Waukesha, WI