Aug. 2022 – Present

Senior HR & Employee Communications Advisor | Landmark Credit Union

Brookfield, WI / Hybrid

• Partner with Human Resources to deliver clear, transparent, and consistent communications focused on HR initiatives, projects, and milestones, with a focus on DEI and maximizing employee engagement.

• Support internal communications needs for other assigned business groups on an as needed basis.

• Develop and execute communication strategies in a highly cross functional environment.

• Design comprehensive internal communications plans and strategies spanning from short-term tactics to long-term campaigns with an emphasis on maximizing employee engagement.

• Maintain a strong understanding of organizational communication needs including structure and audience profiles to determine the appropriate channel, medium and distribution approach for communication.

• Develop engaging content for a variety of communications channels including emails, corporate intranet, video, and print.

• Ensure framing of messages is consistent with organization’s strategic goals.

• Manage communications review and approval process to meet communication standards and plan deadlines.

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Feb. 2022 – Aug. 2022

Senior Writer | Bracken Marketing

Remote

• Compose copy for client content and materials in clinical health, eclinical, and digital health verticals

• Received Hubspot Inbound Marketing Certification, Feb. 2022

 

July 2021 - January 2022

Economic Development Specialist | City of West Allis

West Allis, WI

• Build economic development website for City of West Allis

• Implement/manage Monday.com CRM to streamline prospect management

• Proactive outreach to chambers of commerce, business improvement districts, and business advocacy groups to promote opportunities and education

• Coordinate networking events for business owners and entrepreneurs

• Prepare/manage analytics for monthly development-focused newsletter; maintain 46% open rate

• Expand outreach to prospective businesses via email; maintain 37% open rate

• Write, design, and oversee production of direct mail pieces to business owners

• Represent department at economic development conferences and networking programs

 

Feb. 2018 - June 2021

Communications Strategist | City of West Allis

West Allis, WI

• Continued responsibilities of Communications Specialist

• Achieved double-digit growth in social media followers and engagements year over year

• Expanded ghostwriting, executive communications, and writing/editing duties for It's Your City magazine

• Maintained email open rates of above 40% per list

• Oversee three direct reports; provide career coaching, professional development, training, and onboarding as needed

• Provide quarterly analysis of social media and website performance metrics

• Project manage large-scale marketing and communications projects

• Develop communications and marketing plans for organizational initiatives

• Increased Instagram followers by 45% over 2018, engaging key younger resident demographic

• Key leader of organization's website redesign, increased site visits to City website by 45% over 2018

• Contributions to website redesign resulted in 300% increase in downloads on City website as users find content with greater ease

• Created/executed over 10 employee/resident feedback surveys to support initiatives in Strategic Plan

• Continued serving as project manager of City rebranding and marketing efforts; 2019 marketing campaign earned over 100 million impressions 

• Initiated City conversations with West Allis-West Milwaukee Rec. Dept. to offer additional wellness benefits to employees, such as resident-rate classes

• Prepared first comprehensive Strategic Plan progress report document

• Supervised 1 FTE and 2 interns

• Honored as Engaging Local Government Leaders (ELGL) Top 50 Local Government Influencers, 2019

 

Feb. 2017 - Feb. 2018

Communications Specialist | City of West Allis

West Allis, WI

• Prepare and publish content across social media platforms for over 20 city-owned accounts

• Serve as lead editor/contributor to It's Your City quarterly magazine, distributed to 30,000 addresses

• Create social media videos using Lumen5

• Develop email marketing campaigns, copy, and graphics

• Research and prepare comprehensive surveys for community members, stakeholders, and partners; execute surveys and provide analysis

• Copywrite executive communications for Mayor and City Administration

• Graphic design for print and digital content

• Lead staff writer for community print magazine

• Copywrite press releases, brochures, direct mail pieces, posters, radio ad scripts, and web content

• Comprehensive communications campaign development and execution

• Manage relationship with third-party marketing agency and oversee comprehensive rebranding process

• Marketing, branding, social media, and communications strategy and execution

• Recipient of Exceptional Performance Award and Employee of the Year, 2018

• Achieved 40% follower growth across City social media networks in 2017

• Achieved 421% increase in new site visits to westallisfarmersmarket.com

• Compiled City’s first comprehensive website and social media audit and analytics report

• Gained 44% follower increase on City’s Instagram account in 2018

• Recreated West Allis Historical Society website on Wordpress platform; over 2,000 site visits in first three months of launch

• Developed/implemented Recycling Cart Communications Plan in 2017. Recycling tonnage collected increased by 45%

• Led redevelopment/relaunch of City newsletter from 2 color newsletter to 4 color magazine with original editorial content

• Guest, Gov Love Podcast, "Writing in Plain English"

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March 2015 - January 2017

Director of Marketing & HR | White House of Music

Waukesha, WI

 

• Serve on company’s executive leadership team during corporate restructuring

• Led creation of company’s Core Values and created process/program to roll out, implement, and reward

• Create job titles, job descriptions, and company’s first organizational chart encompassing 200+ employees

• Research, develop, and implement performance review process across organization

• Prepare measurable-driven performance improvement plans, oversee execution of PIPs

• Establish comprehensive gameifcation-based onboarding plan with defined milestones and performance assessments

• Responsible for recruitments, candidate screening, interviews, onboarding, performance reviews, and employee development and training

• Lead and execute comprehensive marketing strategy

• Serve as in-house marketing team of one, completing copywriting, web content creation, and graphic design

• Coordinate ad buys and produce creative for media partners, including graphic design and radio ad scripts

• Public relations and event coordination

• Prepare graphics, deliver print-ready files, and coordinate direct mail promotions

• Manage email marketing list and prepare/distribute messaging

• Strategize and execute social media marketing activities

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Nov. 2014 - Jan. 2015

Copywriter | Lepoidevin Marketing

Brookfield, WI

• Composed copy for a variety of client and internal projects, including press releases, blogs, marketing collateral, social media and web content, and white papers, while maintaining consistent style and voice for clients across a variety of platforms.

• Proofreading and editing documents, white papers, and technical documentation for publication.

 

2013 - 2014

Communications Specialist | Hamacher Resource Group

Waukesha, WI

• Lead copywriter and assistant copywriter for national and international CPG branding initiatives

• Prepared response to RFPs and client presentations

• Assist with creation of tradeshow materials for B2B events

• Introduced e-marketing software and tactics to team

• Contributed articles to industry publications including Chain Drug Review, Grocery Headquarters, Behind the Shelf Blog

• Social media management and content creation for organization

• Client social media strategy

 

2006 - 2013

Communications & Studio Manager | White House of Music

Waukesha, WI

• Develop and execute internal/external communication initiatives, manage social media accounts, and coordinate events

• Coordinate marketing functions and serve as liaison to agency partner

• Graphic design flyers, posters, direct mail pieces

• Copywriting internal/external communications, website content, advertisements, and radio scripts

• Schedule music lessons, group classes, and store events; process and distribute teacher payroll

• Assist teaching staff with professional development and HR; document HR processes and develop employee intranet; create advertisements, training materials, and website content for company.

• Create, coordinate, and oversee educational programs and opportunities

• Developed advanced knowledge of CMS, Mailchimp eMarketing, Surveymonkey, MS Office

• Directly supervise team of 12 part-time staff and oversee management of 150 part-time staff.