My first post as a paid social media manager was 2009. We've come a long way since then, and video has been huge driver in social media's evolution. Videos need to be quick, clean, and easy to consume, whether you're watching with audio on or off, on mobile or desktop. With social media's breakneck pace, videos also need to be built and published quickly. I draft my text as I pull my images, and as a musician, I know how important music is to setting tone. These videos were created for the City of West Allis, so you'll note consistent branding throughout.